Web Marketing for Inactive Customers?
Web marketing is now a fundamental part of any online presence, because simply having a website or doing SEO is no longer enough. Every strategy must be customized based on the client and the product, choosing the most suitable channels to reach new users. The goal is to turn “dormant clients”—people who know they need a product but don’t know which one to choose—into active customers, making the brand more visible and desirable. The agency’s role is to identify, through method and intuition, the most effective web marketing strategy for each project.
What are the main Web Marketing strategies?
Inbound
web marketing campaigns
(from outside to inside the website)
Outbound
web marketing campaigns
(from inside the website to the outside)
This group
includes:
SEO
SEO requires close collaboration between the client and the technician to rank the website on the first pages of search engines using strategic keywords. It is a fundamental phase of web marketing and should include traffic, keyword, and competitor analysis. A “funnel” navigation model is also designed to guide the user from the company presentation to the product and finally to the call to action, turning attention and interest into concrete actions such as calls, forms, or emails.
Content Marketing
The creation of original and engaging content, texts, and images helps showcase the product or service. Understanding your audience and competitors is essential, as different targets require different content. Along with SEO, this work can be long and demanding.
Blog
Blogging involves creating articles related to the site’s topics without directly mentioning the company. The keywords in these articles attract new users and improve visibility. It is an activity that adds value both for the quality of the content and as support for social media marketing.
The Blog section
encompasses
all SEM activities
Search
Engine
Marketing
The Blog section encompasses all SEM activities
Google Ads
Google Ads is the leading paid advertising format: keyword-based ads are created and displayed within specific time slots and budget limits, with a variable cost-per-click. Google assigns an ad rank based on quality, landing page, and bid, determining its placement. Depending on the chosen network (search or display) and geolocation, the campaign requires continuous monitoring to optimize results.
Facebook Ads
Amazon Ads
Messenger
Youtube
Tik Tok
X / Twitter
Google Ads
Google Ads is the leading paid advertising format: keyword-based ads are created and displayed within specific time slots and budget limits, with a variable cost-per-click. Google assigns an ad rank based on quality, landing page, and bid, determining its placement. Depending on the chosen network (search or display) and geolocation, the campaign requires continuous monitoring to optimize results.
Timeline
To be defined with the client.